Small Business Marketing Solutions
Get marketing advantage with packages optimized for your business.
We start with Duct Tape Marketing packages that are the backbone of hundreds of marketing systems implemented across the Duct Tape Marketing network. We then optimize them to address the specific needs of your business and your competition landscape.
As a result, you get the advantage of an integrated digital marketing system operating across web, social media, email, directories and other online properties to attract and retain more of your ideal customers.
Current State Assessment
We research your current online presence with a Total Online Presence Audit to obtain a clear picture of your website, social media and reputation management activities.
We also research your top competitors to inform and help bring focus to the areas with greatest priority.
Strategy Development
We research your current online presence, do a deeper analysis of your competitive landscape and conduct interviews with your ideal customers to understand their online behaviors and what's most important to them.
We then develop a comprehensive road map of messaging, marketing tactics, and editorial calendar to advance more of your ideal customers through awareness, consideration, conversion, retention and referral.
We will implement the strategy for you or you can use it as a road map to take forward independently.
Done-For-You Implementation
We engage our network of specialists to rigorously implement the strategy customized for your business.
Components of the implementation may include:
- Email marketing
- Social media
- Reputation monitoring/mgmt
- Search engine optimization
- Website edit, redesign or creation
- Paid advertising
- Plus much more
Evaluate Your Current Online Presence
Total Online Presence Audit
The Total Online Presence Audit is a comprehensive assessment of your business's current online marketing tactics and competitive landscape.
The audit is an ideal first step for your business if you want to improve your online efforts but are unclear where to start and what to prioritize to achieve the greatest benefit.
The Total Online Presence Audit includes an evaluation of:
- Website structure
- SEO factors
- Website content
- Directories and citations
- Reviews and reputation
- Competitive landscape
Request a no-obligation consultation to discuss how the Total Online Presence Audit can provide you professionally researched diagnostics for your marketing priorities.
Get a Digital Marketing Strategy
Strategy First
The Strategy First Marketing Package provides a custom marketing road map for your business that you can take forward independently or with us.
The objectives of Strategy First include:
- Thorough audit of your existing online marketing efforts
- Research and assessment of competitor online activity
- Identify and characterize ideal customers with personas
- Collect and incorporate key themes from voice-of-customer feedback
- Validate or optimize core messaging & positioning
- Provide well researched content calendar to support strategy
- Identify channels and tactics for optimal presence on customer journey
- Provide clear direction for prioritized execution
Schedule a no-obligation consultation to discuss how Strategy First can eliminate marketing uncertainty and help you avoid time-consuming and costly mistakes.
Implement a Marketing Strategy
Local Foundation
With up to 95% of web traffic directed to the first page of search results, it is critically important for your business to make it onto that first page.
The Local Foundations Package addresses core factors which improve your chances for showing up on the first page of local search results.
The goal of Local Foundations Package include:
- Improve brand and organic search ranking performance
- Improve search results page presentation for higher click through rate
- Improve review reputation and responsiveness
Schedule a no-obligation consultation to discuss how the Local Foundations Package can help more customers find your local business when using Google, Bing, Yahoo and other search engines.
Marketing Jumpstart
The Marketing Jumpstart is a comprehensive done-for-you marketing package designed to quickly get your business more exposure, more traction, more leads and ultimately more customers.
The objectives of the Jumpstart Package include:
- Implement a well-researched online strategy designed to attract your ideal customers
- Develop greater authority through development & on-going publication of original, researched content
- Stay top of mind with customers and subscribers with email marketing
- Strengthen reputation with robust review process & active management of directories
- Maintain directory profiles and other SEO hygiene factors to grow organic search ranking results
- Reach more prospects with Facebook content amplification and other paid channels
- Identify channels and tactics for optimal presence on customer journey
- Establish execution rigor with metrics and operating mechanisms
Schedule a no-obligation consultation to discuss how Marketing Jumpstart Package can bring you the advantage of a complete marketing department to your business.
Marketing Catalyst
The Marketing Catalyst Package is our most comprehensive done-for-you marketing service package.
This package is ideal if your business requires a new or significantly revised website integrated with a comprehensive digital marketing strategy.
The objectives of Catalyst Package include:
- All of the Jumpstart objectives
- Launch or relaunch of a modern, SEO optimized Wordpress or other CMS managed website
- Improve media visibility with monthly press releases
- Improve social media presence with influences and guest outreach
- Reach additional audience with paid distribution
- Enhanced community presence with local exposure
Schedule a no-obligation consultation to discuss how Marketing Catalyst Package can bring you the advantage of a new or updated website and a complete marketing department to your business.
Additional Marketing Solutions
Facebook Advertising Package
Our Facebook Advertising Package is a great way to advance the right audiences along their purchase decision journey. It is also ideal to stimulate conversions by using retargeting to offer incentives to warmer audiences.
This package uses Facebook Pixel and Custom/Saved Audience Building to create a funnel using existing blog posts, landing pages, product or service offering webpages and other assets.
Schedule a no-obligation consultation to discuss how Facebook advertising can help convert more prospects to customers.
Build Your Team's Marketing Capacity with Coaching
Reap the rewards of a marketing system while building expertise within your business with a Coaching Package.
The Coaching Packages provide strategic guidance and a boost to your existing marketing staff. It is designed to add focus to your marketing efforts and essential training to create and implement your plan.
The Coaching Package includes
- Enrollment in marketing training program
- Access to monthly webinar series
- One-on-one coaching calls
- Progress reviews
- Email support
Schedule a no-obligation consultation to discuss how System Coaching can help your team raise their marketing game.
REQUEST CONSULTATION
Innovative Pricing Accelerates Your Path to Sustainable Profitability.
Pay-it-Forward
Because we don't want cash flow to be the reason you forgo our services and miss an opportunity to grow your impact, we are offering Pay-it-Forward fees.
With Pay-it-Forward, you pay a fraction of the normal fees up front with a commitment to pay the remaining balance to sponsor another eligible business only after your marketing targets are achieved.
If you are a Canadian business that needs a marketing system, you have sustainable offerings or operate sustainably, you want to grow, and you have annual revenues between $100K CAD and $750K CAD, please contact us to find out whether Pay-it-Forward can help your business.
