The 5 Elements of Sustainable Marketing for Small Business
Michael Britton • February 21, 2019
Sustainable Marketing is a different way of doing business based upon a framework combining client segmentation, value-proposition, marketing methodology, and business practices in support of a larger sustainability purpose.
Elements of the Sustainable Marketing framework include:
- Organizational purpose to promote a more sustainable society
- Clients solving the challenges of environmental, economic, and social sustainability
- Marketing methods and tools customized with clients to generate results over an extended period
- Trustworthy marketing campaigns
- Business practices that balance purpose and profits
Environicle
Don't let the sting of the COVID-19 triggered pause in economic activity cause you to miss the opportunity. Use the down time as an opportunity to revisit your internet marketing strategy to ensure you're ready to compete in the days ahead.
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