The 5 Elements of Sustainable Marketing for Small Business
Michael Britton • Feb 21, 2019
Sustainable Marketing is a different way of doing business based upon a framework combining client segmentation, value-proposition, marketing methodology, and business practices in support of a larger sustainability purpose.
Elements of the Sustainable Marketing framework include:
- Organizational purpose to promote a more sustainable society
- Clients solving the challenges of environmental, economic, and social sustainability
- Marketing methods and tools customized with clients to generate results over an extended period
- Trustworthy marketing campaigns
- Business practices that balance purpose and profits
Environicle
Don't let the sting of the COVID-19 triggered pause in economic activity cause you to miss the opportunity. Use the down time as an opportunity to revisit your internet marketing strategy to ensure you're ready to compete in the days ahead.
Structured data, also known as schema markup, is one of the 200 factors that Google uses to determine ranking of web pages in search results. This blog post walks through the steps required to add schema markup to your Wix or Duda website and improve your website search ranking.
This post will help you through the step by step process of defining and implementing a Facebook carousel ad - the recommended Facebook ad format known for consistently delivering results.
Improve local search results rank and get found by new customers with citations in 13 online directories suitable for Canadian businesses.
Protellus provides complete online marketing solutions to help small businesses leap from struggle to stride.
© 2020 Protellus. All rights reserved.