Introduction to Sustainable Marketing
Michael Britton • January 11, 2019
Proven Small Business Marketing Foundation
Sustainable Marketing combines the proven methodology, tools, and best-practices of Duct Tape Marketing Small Business Marketing with the purpose supporting environmental and social sustainability. The result is a unique marketing framework constructed to boost entrepreneurs who are solving sustainability.
Your business grows and so does your beneficial impact.
Small Business Marketing Dedicated to Entrepreneurs Motivated by Purpose
Sustainable Marketing is for you if you are an entrepreneur with a business or not-for-profit that solves environmental or social sustainability challenges and you are looking to grow your revenue or impact.
Some entrepreneurs address environmental sustainability by -
Other entrepreneurs are addressing social sustainability by
Some entrepreneurs address environmental sustainability by -
- offering eco-friendly alternatives to traditional products;
- suppling traditional products or services produced and distributed with less environmental impact; or
- actively promoting or enabling adoption of sustainable practices.
Other entrepreneurs are addressing social sustainability by
- helping prepare historically disadvantaged people to achieve professional of entrepreneurial success;
- creating new entrepreneurial opportunity for individuals from disadvantaged groups;
- forming entrepreneurial endeavors started by individuals from a disadvantaged group; or
- actively promoting and adopting more inclusive practices.
Don't worry if your business or not-for-profit doesn't exactly match any of these examples. We're flexible and welcome a discussion about how Sustainable Marketing can help you achieve your growth objective.
Collaboration is the Natural Extension of Sustainability
The world is changing fast and we don't claim to have all of the answers. But we are committed to help promote solutions for climate change and addressing social inequalities by sharing, collaborating and learning from each other. So whether you are a potential partner, client or both, we look forward to stretching beyond traditional paradigms to find solutions for you to succeed while creating a more sustainable future.
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